The print media advertisement—Personnel- Oriented Management was published formally by the YAG. The originality of this advertisement generalized the management theory that the airport shall be a connection between the earth and the sky. The YAG would stick to the theory, and apply ourselves to the development of civil aviation airport industry.
    The image of the advertisement is composed of the sky, the earth, and the people. The white clouds in the blue sky are the auspicious mark of Yunnan Province. The image of earth contains the green land, Dianchi Lake, and the Sleeping Beauty Mountain, which symbolize that the goals of YAG is to serve the development of the economy and society of Yunnan. The child in the red YAG T-shirt is flying paper plane, which indicates the bright future of YAG and also the main job of the airport is to provide supportive services to the airlines. The admiration of beauty of the advertisement picture demonstrates the humanistic thought of YAG, and shows a good and healthy YAG　company image．